Bandai Namco Entertainment – Dark Souls Marketing Website
Rescued a failing Dark Souls marketing site by rebuilding strategy, structure, and trust—delivering a high-impact launch on time and within budget.
Industry:
Gaming and Entertainment
The Problem
The marketing site for Dark Souls was over budget, behind schedule, and at risk of cancellation.
The prior team had over-promised and under-delivered, losing client confidence.
Communication was poor, roles were unclear, and key deliverables were incomplete.
Leadership needed to stabilize delivery, control costs, and rebuild trust within tight constraints.
Solution
Worked with executives to reset project strategy, balancing cost and client needs.
Redefined scope and timelines based on client goals and a fixed launch deadline.
Rebuilt the team with clear ownership and structured project management.
Established a steady communication workflow and practical meeting cadence.
Optimized team resources to deliver efficiently and protect quality.
The Result
Delivered an interactive marketing site that built excitement ahead of the Dark Souls launch.
Featured leaderboards, hidden games, and Easter eggs to boost engagement.
Achieved high visibility and strong audience response, generating enthusiasm for the game’s release.
Completed on time and within revised budget, turning a failing project into a success.
Bandai Namco retained the team for future work.